QR Codes with Serial Numbers: A Practical Guide
QR codes with serial numbers personalize each product, increasing supply chain traceability and minimizing counterfeits. A QR code with a serial number also enhances Digital Product Passports (DPPs) at an individual level. You can create GS1 Digital Link QR Codes at a product-level, a batch-level, or an item-level. Most products receive product-level codes. QR codes […]
Use QR Code Templates for Brand Consistency
Maintain brand consistency across all marketing and packaging materials, digital campaigns, and signage using templates to recreate and modify QR code designs fast. The problem is that different teams and employees creating QR codes can lead to inconsistency, mismanagement, and poor organization, which will reflect in campaigns. QR code templates are the perfect way to […]
How Retail and Private Label Brands Use the GS1 Digital Link
Retailers and private label brands are gearing up for GS1 Sunrise 2027 by combining barcode technology with diverse content for the supply chain, regulators, and customers, all in a GS1 Digital Link QR Code. Retailers and private label brands can prepare additionally by making sure POS systems are up to date, by training employees how […]
GS1 Digital Link QR Codes vs. Regular QR Codes: What’s the Difference?
Due to the demands of supply chain traceability, GS1 regulations, and consumer curiosity, smart packaging will take over traditional barcode usage. Sunrise 2027 is an industry-led transition into removing regular barcodes and QR codes from cluttered packaging and combining necessary information for suppliers, regulators, and consumers into one matrix. What is a GS1 Digital Link […]
Using Dynamic QR Codes to Test and Improve Marketing Campaigns
QR code marketing campaigns perform best when they are adjusted to audience preferences and in accordance with the brand’s objectives. This is where marketing QR codes become a successful tool and not just a channel to deliver content blindly. Designing an effective QR code marketing strategy doesn’t stop at creating a QR code. After generating […]
What Is a Static QR Code?
A static QR code stores information embedded in it by the creator and once made, cannot be edited. It may contain content like contact information, a URL, a WiFi password, or other data. Using a static vs. dynamic QR code is limiting because dynamic QR codes can be edited so they’re better to use in […]
How Big Can Your QR Code Logo Size Be Before It Stops Scanning?
Brands add logos to QR codes to increase brand awareness and boost consumer trust. QR code logos enhance consistency across marketing channels, making them a perfect match for current marketing materials while being flexible enough to change up for evolving themes and seasonal promotions. The most important thing about creating a QR code is its […]
How to See If Your PDF QR Code Is Actually Being Used
You can track PDF engagement without advanced tools if you use a QR code! Since PDFs themselves aren’t web-native environments, the fastest and easiest ways to do it would either be to convert a PDF to QR code, or to add a downloadable to your website. When you want to share a PDF outside of […]
Printing QR Codes: The Ultimate Guide
If you want to learn how to print QR codes successfully, for optimal scannability and effective campaigns, this is the ultimate guide for you!
How to Change a QR Code Link After It’s Been Printed
When working with QR codes, you never know when things will change. QR code marketing is best done with A/B testing and QR code tracking for optimum results. If you can’t change a QR code link because it’s a static vs. dynamic QR code, your campaign stops at the beginning. Another scenario is that marketing […]