QR codes on product packaging
Packaging that keeps talking after the sale
Add a QR code to your packaging and link it to instructions, recipes, offers or reorders. Change the content anytime, without reprinting a single box.
Trusted by 10,000 companies worldwide
A small code with a big job
Your packaging has limited space. A QR code adds as much information as you want, and tells you how customers engage.
More engagement
Link to videos, surveys, contests or sign-up forms.
Clear instructions
Give shoppers product details and how-to guides in one small square.
Grow on social media
Send scanners to a page with all your social profiles.
Show innovation
Share product info and collect feedback in a single scan.
More website traffic
Turn every box on a shelf or kitchen table into a visit to your site.
Ready for your next print run?
Create your code now and test everything free for 10 days.
Create your QR codeYour packaging lasts for years. Your message does not have to.
Packaging is printed in large runs. With a dynamic QR code the content behind it can follow your marketing calendar, while the boxes on the shelf stay exactly the same.
- Change the destination anytime
- Compare scans per product, batch or campaign
- GS1 Digital Link available for retail checkouts
One printed code on every boxThree campaigns, zero reprints- LaunchIntro video and launch offer…/launch
- SeasonSeasonal recipes…/recipes
- AlwaysReorder and review…/reorder
From link to label in six steps
Enter your destination
The page, file or offer people should see.
Design for contrast
Dark code on a light background scans best.
Save it to your account
So you can update and track it later.
Download
SVG for your packaging designer, PNG for proofs.
Add it to your packaging
Leave quiet space around the code.
Track the scans
See which products and batches get scanned.
Placement
Bottom left or bottom right of the front or back. Visible, flat and away from folds and seams.
Size
At least 2 x 2 cm (0.8 x 0.8 inch). Bigger is fine, smaller gets hard to scan.
- Test with several phones and camera apps
- Check that the link opens the right page
- Add a frame or short call to action
6 ways brands use packaging QR codes
Use GS1 Digital Link
Carry product, regulatory and traceability data in the standard format retailers use.
About GS1 Digital LinkRun digital coupons
Let shoppers save or share offers on their phone, and measure what gets used.
Collect feedback
Put a feedback code on the insert and hear what customers think.
Drive store traffic
Link to store info and your webshop, so customers can buy again from home.
Promote hotel products
Link spa and room products to opening hours, locations and bookings.
Create codes in bulk
One code per product or batch, generated from a single spreadsheet.
Bulk on packagingLoved by marketers, makers and agencies
“We have many events. Thanks to the dynamic QR codes of Trueqrcode, we can always easily adjust the link.”
“As a marketing agency, we manage all QR codes of our customers at Trueqrcode!”
“We use QR codes a lot and often. Since we use Trueqrcode we have structure in the use of QR codes.”
Frequently asked questions
Can't find your answer? Our support team replies within one working day.
Contact supportCan people scan QR codes on product packaging?
Yes. Every modern smartphone scans QR codes with its camera app, no extra app needed.
How big should my QR code be?
At least 2 x 2 cm (0.8 x 0.8 inch). Larger is fine and helps on shelves or when scanned from a distance.
Where should I place the QR code?
Somewhere visible and flat. Bottom left or bottom right of the front or back works well.
Can I track how often my code is scanned?
Yes. You see scans, locations, times and devices for every code, so you can compare products and campaigns.
Why do people scan codes on packaging?
To learn more about what they bought: how to use it, where it comes from, or how to get it again. Tell them on the pack what they will find.