QR Codes for Gyms
Gym QR codes empower people to scan and download your app, check in, book classes, become members, and find content about using gym equipment.
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Benefits of QR codes for gyms
QR codes go much deeper than just a scan. If you want more downloads and measurable analytics, this is definitely the easiest channel for you!
Access the facility without swiping a card
Since people carry their cell phones with them everywhere, enable members to check in with a contactless QR code instead of printing plastic cards they have to remember to take with them.
Promote sustainability
Gym QR codes are great for sharing content with clients without using paper, such as PDF QR codes for legal documents including contract agreements or service changes, and saving new class schedules in their mobile phones.
Dynamic QR codes for gyms come with analytics
Track the number of scans at each location, for various campaigns, etc., to measure performance across different uses and content, depending on your objectives.
Create gym QR codes in bulk
Upload a .csv template with the proper information to generate bulk QR codes. Create hundreds of codes at a time based on your needs. This could be for different locations, memberships, campaigns, or however you decide to organize your system.
Campaign measurement and optimization
Unique QR codes and UTM parameters can help distinguish traffic from different posters, locations, or promotions, allowing gyms to compare engagement and adjust their marketing efforts.
How to create QR codes for gyms
You can generate QR codes for gyms individually or in bulk. Depending on your objectives, you can decide what’s best for you beforehand.
You can also learn how to use QR code templates so you can keep the same designs for various QR codes and purposes across different marketing channels for brand consistency.
Go to Trueqrcode QR code generator, and choose the QR code type that works best for you
You can also choose to batch generate QR codes by filling in the .csv we provide you and uploading it where the QR code generator prompts you.
Customize your QR codes and your landing page, if you have one, with branded, contrasting colors so they scan well, and do a test scan so that you know it works before printing the QR code on marketing materials, and to ensure they go to the correct links
They should also have enough white space around them to scan.
Download and save the QR codes in your account
Name your files and organize them in folders so you can refer to them later for editing and future campaign creation.
Print the QR codes
Do a test scan after printing in different lights and with different devices. When using multiple materials like flyers, test print one before all of them.
Track campaigns over time in your account dashboard and modify them as needed.
Ready in about a minute
Every code is dynamic, so you can change the content after printing.
Create your QR codeTest before you printScan the code with two phones and check the link.Turn this idea into your own QR code
Create it in a minute and change the content whenever you want. Free for 10 days.
Best practices for using gym QR codes
These are some of our favorite ways to use QR codes in gyms. For stakeholders all around, gym QR codes are being utilized for many different purposes. Since you can print QR codes on just about anything as long as it’s done correctly, you can’t lose!
Tips for using QR codes for gyms
Take our advice and try these easy tips to maximize your gym QR code purposes.
Add logos and icons to your QR codes
QR codes with logos perform better, period. Add your company logo and switch up your branded, contrasting colors for certain events or holiday campaigns. What is more, you can add a social media logo to a social media QR code, or even icons with a CTA. For example, an icon of a barbell or a flexed bicep to sign up for classes. It depends on the use of the code, but making fun, eye-catching codes is statistically more effective for engagement than boring black and white codes. Make sure your QR code logo size doesn’t exceed more than 15-20% of the QR code.
Track campaigns with UTM parameters
For QR code marketing campaigns, add UTM parameters to your URLs to see which QR code placements drive the most traffic. Gyms that have marketing teams use different parameters for posters, packaging, flyers, and social media campaigns. This makes it easier to identify which channels are generating the most engagement.
Here’s an example of a UTM parameter and a breakdown:
?utm_source=poster&utm_medium=qr_code&utm_campaign=app_download
- utm_source = where the QR code appears, such as poster
- utm_medium = the channel, such as qr_code
- utm_campaign = the specific campaign, such as app_download
Add a compelling call to action
You can add a CTA to your QR code frame or to your marketing materials. Say something like:
For different types of codes, you may say:
Create CTAs tailored to your objectives, so people have a reason to take action, not simply scan and walk away.
- Register now!
- Get in shape today!
- Book your classes in our app.
- Explore nutrition plans.
- Refer a friend and get a discount.
Print QR codes in the right places
Print QR codes where they will be seen by the correct audience, on surfaces that are easily scannable, and in places they will not be obstructed by other things. Here are a few ways gyms have been successful:
But that’s not all! We see gym marketing teams taking it to the next level all the time, creating interesting campaigns that get people engaging.
- App downloads can be done at sales desks and sign-up counters.
- Gym sign-ups and registration can be done at events in the gym’s booth.
- Add QR codes to personal trainers’ cards for personal bookings.
- If you have an ecommerce store with merchandise, supplements, nutrition, etc., print a QR code on a window near the front door where people will see it coming and going.
Use quality QR codes vs. quantity
Always make sure your content is worth scanning. Don’t overdo it with a QR code for every situation and at every corner. When using QR codes with multiple links, the same rules apply. Make sure every link adds value to the customer’s experience.
Loved by marketers, makers and agencies
“It's straightforward and lets you customize everything, from logo placement to colors.”
“We use QR codes a lot and often. Since we use Trueqrcode we have structure in the use of QR codes.”
“Using Trueqrcode to generate a QR code with logo in the middle was an awesome experience.”
Frequently asked questions
Can't find your answer? Our support team replies within one working day.
Contact supportHow do gym QR codes improve the member experience?
Give members quick access to your app, sign up and register for the facility or classes, ecommerce stores, or other digital services straight from their mobile phones. This reduces manual searches for information on websites and app stores when you can just add the URL link to the QR code.
Can you scan a QR code to enter the gym?
Yes. The gym itself would set up its digital check-in systems to prevent unauthorized entry and provide members with their fitness data so they can track their performance.
Can I edit my QR code without reprinting it?
Yes. All of Trueqrcode’s QR code types are dynamic, and therefore you can change QR code links whenever you need to.
How can I track gym QR Codes?
In Trueqrcode’s dashboard, you can track gym QR codes by the number of scans, times, days, and locations of scans, and on what type of device they were scanned, i.e., iOS or Android. To take things further for marketing-focused codes, marketing teams can set up unique URLs with UTM parameters for different QR code placements to track where scans come from.
Can franchises create branded QR codes for different locations?
Yes. Branded QR codes are essential, and you can even make QR code templates for different locations and uses without designing from scratch or losing your branding if marketing teams switch hands over time.