QR Codes with Multiple Property Links for Real Estate Marketing

What can your multi-link real estate QR code track? This data is gold for identifying questions that used to be unknown regarding traditional marketing campaigns with paper brochures.

• Number of times the QR code was scanned – Good for knowing how many people are engaging.
• Clicks per link – This is fantastic for seeing how many people are interested in a certain property. It’s also necessary for A/B testing, so you realize what works and what doesn’t.
• Time and days of scans – Useful for finding out potential buyer availability and when they are stopping by the place you printed the QR code.
• Cities of scans – This metric is helpful for evaluating where people are actually interacting with your codes if you printed multiple ones. You also need to think about where you’re printing them in terms of convenience, foot traffic, etc., and we’ll explain that more in depth below.

When you want to switch out a link, just enter the Trueqrcode dashboard and enter the new URL. Dynamic QR codes are editable, so you can update information whenever you want without reprinting the physical QR code.

What happens when someone scans a Multi-Link QR Code is that a QR code landing page comes up with different options to click on in a linktree format. Landing pages are hosted online and not downloaded to a person’s smartphone like a PDF. The landing page is automatically generated with your QR code. In the mobile browser history, as with any website people click on, is where any URLs will be stored. So when someone clicks on the links in the landing page, it will be there. This is more convenient than paper brochures that get lost and misplaced.

Brochures and flyers are a gamble. You never know if you’re going to run out or if you’ve printed too many. They cause paper waste. They are expensive. They are not trackable.

QR codes allow those who want to scan to do so and save the information in their phones. This eliminates trying to figure out an appropriate number of flyers to print, and sometimes people steal all of them and throw them all over the ground.

QR code tracking helps save time and money because if something’s not getting attention, just modify it in the QR code dashboard or, modify your content if it’s getting clicked on but there’s no further engagement. You don’t need to reprint the code on materials.

The use cases for QR codes are vast, and depending on your goals, you can get creative however you see fit for amplifying your campaigns.

Those listings on displays in your window get a lot of traffic after hours. Instead of interested buyers taking pictures, print a QR code for your listings so they can get all of the information in one place.

In lieu of printing brochures and flyers that get lost, tossed, or stolen, add a QR code to signs that give people information about your listings and your contact information.

Printed brochures are expensive and wasteful and when homes get taken off the market, sold, or your agency makes changes, they are null. Take the PDF you would have sent to the printer and add it to your linked URLs as downloadables.

Or, make a PDF QR Code for each brochure and batch generate QR codes for different uses.

Bulk QR code generation is great for large or personalized campaigns. Depending on your needs, you may choose to create different QR codes instead of one for many listings. For example, you can create a Multi-Link QR Code for every listing with links to different information about it. Or, maybe the PDF QR Codes work better for you for each listing. Whatever your objectives may be, we offer different types of QR codes that can work for you.

You can also create a vCard QR Code for each agent and print them on business cards. QR codes on business cards enable the scanner to download the contact information of the agent immediately, to eliminate errors, typos, and searching for them on social media.

No matter what you edit on your website, the QR code will always go to the URL you directed it to. The only time you would need to edit the actual QR code on the backend is if the URL changes. Or, if the listing on the same webpage is now replaced with something else, you need to rewrite your title on the QR code landing page. Maybe the “5 Bedroom Apartment Facing Central Park” has been sold, and now that URL features a “3 Bedroom Apartment with a View of the Skyline.” Then you wouldn’t change the URL, but the title of it that you chose in your content section.