QR codes streamline interactions, increase engagement, and improve conversions across myriad channels, from retail promotions to event ticketing. A study done by Statista showed more than a 26% increase in QR code scans this past year, further proving the significance of QR codes in marketing.
However, generating unique QR codes for different campaigns can be time-consuming. That’s where QR code templates can help. Keep reading to find out what QR code templates are and how to use them to boost engagement and conversions.
What Are QR Code Templates?
QR code templates are pre-structured QR codes that have been designed with specific business purposes in mind. These templates allow businesses to create unique QR codes without having to start from scratch.
Furthermore, QR code templates help keep a consistent look and feel of a business’ QR codes, while also following branding guidelines and user experience benchmarks.
What Are the Benefits of QR Code Templates?
QR codes have become indispensable tools for businesses, marketers, and designers seeking to connect offline experiences with online engagement. Regardless of their application to promotions, product packaging, and marketing campaigns on digital media – using a QR Code template has many advantages. Here is why your business should use a standardized QR Code template.
Consistency in Branding
A QR code template offers a uniform and consistent design for all your QR codes to match your brand identity. Adding your brand colors, logo, and design elements to your QR codes instantly makes them recognizable and visually appealing, improving brand recall.
For example, a clothing retailer that runs seasonal campaigns could create a template in their brand colors and tagline, creating the feeling that every QR code is part of a cohesive brand experience. This visual coherence helps in solidifying customer recognition and belief in the brand.
Saves Time and Effort
If you are creating a QR code from scratch every time you need it, it can be quite time-consuming. A template also gives you the ability to generate new codes fast, while keeping the same look and feel. This aspect of efficiency is hugely useful for businesses in need of using multiple QR codes across numerous marketing content.
For example; If someone is working in a digital marketing agency and is handling multiple clients, he can be able to use QR code templates to create multiple QR codes for these clients based on a QR code type (for website visits, app downloads, contact forms, etc).
Furthermore, moving forward he wouldn’t need to create QR codes again and again for different clients. This enables marketers to focus more on strategy than repetitive design work.
Enhances Aesthetic Appeal
Traditional black-and-white QR codes can appear jarring and out of place on visually rich marketing materials. Using an appealing QR code template, you can smoothly integrate QR codes into brochures, posters, business cards, and websites without compromising on professionalism.
For example, a fine dining restaurant that uses QR codes in its menus to order food online can make sure that the codes are aligned with the elegant designs of the physical menus. This keeps a high-end brand image and at the same time is beneficial for the customers.
Usability and Organization Enhancements
A standardized QR code template plays a major role in keeping the QR codes organized and easy to manage when a company or organization has multiple QR codes to generate. With a carefully structured code structure, you can then ensure that campaigns are both trackable and easy to categorize. Such a well-organized QR code system avoids any confusion and maximizes the effectiveness of QR code marketing.
Let’s imagine a scenario. A fitness center conducts multiple classes (yoga, pilates, etc). They can assign each category to a specific QR code template and then updating class schedules becomes a lot easier. This allows staff and customers to access the right information promptly without hunting through dozens of QR codes.
Builds Trust and Engagement
If the QR code is visually well-integrated into marketing materials and looks legitimate, customers are more likely to scan them. Second, a custom QR code with other brand elements indicates credibility and authenticity and diminishes the traditional skepticism about possible security hazards. Also, branded QR codes are less common and can lead to higher scan rates.
Let’s bring an example to solidify this point. A bank doing digital banking using QR codes should make sure the QR is going to their officially branded page and that it is secure. A properly designed QR code also provides a sense of security to the user, reassuring them that the link is safe and authorized by the institution.
Scalability for Multiple Campaigns
Once a QR code template is created, it can be used in multiple campaigns, products, or locations without compromising on quality. The scalability of dynamic QR codes simplifies the task of managing QR codes across various marketing channels and minimizes the hassle of generating separate QR codes for each campaign.
For example, a retail chain with multiple outlets may have a common template for customer feedback forms using a single QR code across the stores. This enables centralized data gathering with consistent branding in every location.
5 QR Code Template Best Practices
In this section, we’ll cover five best practices to ensure your QR code templates are effective, scannable, and optimized for success.
1. Create Branded QR Code Templates
Why? Establishing trust and brand identity through consistent branding.
- Make your QR codes visually appealing by using templates with your brand colors, logo, and unique shapes.
- Be sure the templates have a call to action (CTA) text (i.e.: “Scan for a Discount”).
- Keep a consistent aesthetic on flyers, posters, packaging, and digital media.
2. Create Unique Templates for Different Campaigns
Why? Customizing the QR code templates for different campaigns enhances user experience.
Promotions & Discounts: Use a template with bright colors and a “Limited Offer” CTA.
Product Info & Manuals: Include an icon or text indicating the QR code leads to instructions.
Events & Tickets: Customize templates with event branding for easy recognition.
3. Add Interactivity to QR Code Templates
Why? QR code template guides users to take action when they scan the QR code.
4. Optimize QR Code Templates for Print & Digital
Why? There are different types of designs for different mediums.
- For Print: Double-check that your QR codes are high-resolution and paired with a contrasting background to ensure ease of scan.
- For Digital: Ensure it works well on mobile, and provide a clickable alternative link.
- For Packaging: Pick templates that flow with the product design but are not covering it up.
5. Track & A/B test different templates
Why? Understanding performance helps optimize conversions.
- Track scans, locations, and device types with dynamic QR codes in templates.
- Experiment with CTA text, colors, and placements with A/B testing to see which works better.
How to Create and Use QR Code Templates with True QR Code Effectively
To fully leverage QR code templates, businesses need to opt for reliable QR code software. True QR Code is a dynamic QR code software that offers all the essential tools for creating, managing, and using QR code templates. Here’s a step-by-step guide on how you can create custom QR code templates.
Go to the “Templates” Section
Sign up on TrueQRCode.com and navigate to the “Templates” section where you can create customizable designs for re-use. The platform operates on a freemium model and you can start creating your first QR code template without adding credit card information.
Give a Title to the Template
In the next step, label your QR code template based on its purpose. This makes it easier to manage multiple templates over time and ensures each template is easy to identify.
Example:
- “Event Ticketing QR Code” for concerts and conferences.
- “Product Packaging QR Code” for retail goods.
- “Digital Menu QR Code” for restaurants.
Add Branding Elements
Add your branding to the template by customizing the logo, colors, and call-to-action text. Take advantage of frames and patterns to customize the template as you wish. Make sure that your QR code is easily recognizable and corresponds with your marketing materials as a powerful visual identity helps build customer trust and engagement.
- Use contrasting colors for better scannability.
- Use an encouraging call to action such as “Scan for a discount” to drive customers to take action.
- Don’t overload the QR code with too complex elements because it may lead to the QR code being unrecognizable or scanning slowly.
Save for Future Usage
Finally, save the created QR code template for regular use. You can come back and add your QR code template whenever you need.
Conclusion
QR code templates are an effective way to simplify promotions and keep branding cohesive. Businesses can benefit from using pre-designed templates as they save time, boost interaction with the audience, and build trust.
No matter if you are in retail, hospitality, or digital marketing, one of the best ways to reinforce your campaigns and improve their efficacy would be by providing a seamless and visually pleasing customer experience through the use of QR Code templates.
Start creating QR code templates for FREE and increase engagement today!
