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A branded QR code shows that in your company, even the smallest details matter. Although QR code design is simple, consider it thoughtfully beforehand. 

Your branding should be incorporated into the QR code itself for consistency. Some questions to think about would be: What does the rest of the packaging look like? What about the marketing materials the QR code will be printed on?

QR codes with logos are the answer to maintaining brand identity across all materials. Since they’re immediately recognizable, they encourage consumer trust. 

This is why a custom QR code with a logo in the middle is distinctive for those already following your brand. It also breeds curiosity in those who don’t know you yet. QR codes with logos perform better for this reason. But you have to decide how to integrate them into wherever you’re printing them.

A QR code with a logo transmits instant brand signals

When the trained eye sees the logo and branding of a company they already had a good experience with, they associate their brand with legitimacy, evoking trust. If a QR code doesn’t have a special call to action or isn’t associated with branding, there’s nothing unique about it. It also elicits QR code phishing concerns if a code doesn’t seem trustworthy. Subconsciously, users are more enticed to scan with a trusted visual anchor.

More scans equal more conversions

QR codes with logos get more scans because they’re recognizable. A/B testing reveals that a branded QR code will get 20-30% more scans than a mystery code, and you can see that in your analytics dashboard. 

A QR code with a logo will reduce cognitive friction, and writing a proper CTA on materials to tell customers what they’re getting for sure makes all the difference. When you provide useful content to interested people, the conversions to purchases, downloads, and signups increase significantly.

The proof is in the analytics

Audience engagement with a custom QR code with a logo in the middle increases significantly compared to traditional black and white QR codes. You can prove this with measurable data in your analytics dashboard. Dynamic QR codes can be tracked by the number of scans, the cities they were scanned in, and when they were scanned, in real-time. 

And, QR code tracking goes further. If you used a QR generator with multiple links and created a Multi-Link QR Code, a vCard QR Code, or a QR code with a GS1 Digital Link, you can track which links got the most attention. One scan. Multiple links. You can see what socials they were interested in viewing, if they checked out your website, or viewed any URLs you added. Maybe you added PDFs or YouTube tutorials. Whether they followed or viewed, you would need to analyze on those platforms externally. QR code analytics are a key ingredient to discovering what content people want to see and what you can modify. 

The effects of QR codes with logos compared to traditional QR codes

If you want to make your digital assets memorable and reinforce your brand identity across different marketing channels, a QR code with a logo is the perfect solution. It highlights your marketing campaigns, making you stand out among the competition. 

The effects between custom QR codes with logos vs. traditional QR codes

Effects of QR Codes with Logos

Black & White QR Code

Branded QR Code With Logo

Curiosity is peaked

The classic black and white squares are now outdated.

A striking design with an impressive amount of scans.

Brand recognition is increased

Zero.

Turns the heads of those who know you and expands to audiences that don’t.

Measurable data proves success

A/B testing with B&W vs. customized QR codes with logos show that the latter perform better.

The proof is in the analytics. Engagement increases due to creating professional, recognizable QR codes with logos.

They build consumer trust

Unnamed codes do not attract as much attention.

A branded QR code attracts scans and keeps audiences interested. With time, they’ll come to wait for your newest content.

Practical tips for making QR codes with logos a success

  1. Don’t break scannability. If more than 30% of the code is damaged or there is anything obstructing the eyes (the corners). 
  2. Don’t print on materials that are ultra-shiny, folds, creases, strong curves, or anything that will block it due to packaging, shipping, etc. Think ahead. 
  3. Keep the contrast high. Neutral colors and designs that clash with the packaging and background aren’t going to scan well. Check out our QR code use cases for some awesome ideas about printing in different places. Be sure not to drown out your code on the same exact background color, or put it somewhere it cannot be seen or clashes with your external designs. 
  4. The logo needs to go in the middle. Don’t make it too big or too small. Our tools are easy to use. QR code design is fun and fast. 
  5. Leave a ¼ a pixel’s space around the code, called the quiet zone.
  6. You can change your QR code logo design with different seasonal campaigns to change it up.
  7. Make sure the size of the code is appropriate for the material you put it on and from how far away the person will scan.
  8. Always test scan. Make sure the code scans digitally before printing and all the links are correct. Click every one. Then do another test on one package or material before printing them all. Obviously, if you’re printing a QR code on a billboard, it’s not getting 1000 prints like a flyer. Be mindful of materials.

How to make a custom QR code with a logo in the middle

  1. Go to Trueqrcode QR code generator. Choose from different types of QR codes to get started. Depending on your industry and usage, the type will vary. 
  2. Enter the content we prompt you for. It might be URLs, PDFs, social media, GS1 GTINs, vCard contact info, etc. Check for any typos to make sure all your links go where you want them to.
  3. With codes that offer multiple links, you’ll design your QR code landing page. Add link headers, an image that represents your brand, product, or yourself for a vCard, and add your branded colors to the background.
  4. For codes without multiple links, you’ll jump straight into designing the QR code itself. Or right after your landing page. This is where you’ll add branded, contrasted colors, adjust the eye shapes, add a frame, and CTA (unless you will have a CTA printed on your materials).
  5. Now you’ll upload a high-quality image for your QR code logo. You can resize and shrink on free sites if the file is too big without compromising quality.
  6. Do a test scan to ensure all your links are right. Now you can download and save it in your QR code templates for future campaigns.  

For a QR code marketing campaign that has more impact, try it for yourself. Trueqrcode is the best QR code generator to upload high-quality QR code logos and download reliable and safe QR codes that scan well, foster engagement, and attract more visitors for higher conversion rates.