QR Codes on Receipts

QR code landing pages are key. To maximize the use of a QR code on a receipt, you should add as much quality content as possible. If your brand has an ecommerce site, offers special discounts to loyal customers, participates on social media, etc., you can add all of those links in a multi URL QR code generator, for multiple ways that consumers can interact after a sale.

Your QR code design should reflect your brand image and be eye-catching so your audience is inspired to scan. You can change your looks with seasonal campaigns and different promotions while maintaining brand consistency.

You can also learn how to use QR code templates for QR code branding across different campaigns and marketing channels so you don’t need to redesign them every time you need more codes.

Businesses can connect their ERP or POS system to our QR code generator to create unique QR codes for individual transactions. For example, a transaction ID from the ERP can be used to create a unique URL, which is then converted into a QR code and printed on the corresponding receipt.

For high-volume receipt printing, an API or direct ERP integration can automate the process, generating the appropriate QR code for each transaction as the receipt is created.

It’s important to know how your marketing campaigns are turning out so you can adjust content and links as needed. You can track the number of scans, cities scanned in, times and dates of scans, and on what device a QR code was scanned. You can also track QR codes with multiple links to see how each link is performing. You can do a full analysis in your website or social media channels to see who is taking action and where traffic is dropping off.

It isn’t hard to change a QR code link. Simply go into your QR code dashboard and change it without reprinting the code. Dynamic versus static QR codes allow you to edit codes on the backend so every scan thereafter will receive the updated content.

Give customers a way to extend the relationship post-purchase. With your QR code landing page, you can add links to all your social media channels. This doesn’t only keep you connected to previous buyers, but it also spreads brand awareness across social media algorithms.

Have customers scan a QR code to add a product review on an ecommerce page, or a storewide review on Google or other sites. Add a CTA that makes it enticing or give an incentive.

Give your codes some time to be scanned. You’ll see in your analytics dashboard what’s hot and what’s not. Some people scan more at different times of day, on different days, or more in another city. You’ll need some time to see what can be changed and what you need to keep. If your company thrives with Instagram, but your industry really doesn’t use LinkedIn, then including such a link wouldn’t really be helpful.

When customers scan their QR code receipt post-purchase, they can click on links on their QR code landing page to redeem points. This creates engagement through loyalty program sign-ups, email subscriptions, and social media follows.

You could encode a URL that leads to a landing page where the customer can view or download a PDF receipt.

For example:

Receipt → QR code → unique URL → receipt page → “Download PDF”

The important part is that the business needs to generate and host the receipt PDF somewhere and associate that receipt with a unique URL.

A retailer could theoretically generate something like:

example.com/receipt/8F72KQ

The QR code contains that URL. When scanned, the customer lands on the corresponding receipt page and can download the PDF.

But that’s different from a normal marketing QR code that simply points everyone to example.com/discount. A receipt-management/POS system would need to generate the individual URLs and PDFs.