When considering the top 10 QR code features that the best QR code generator should offer, customizable QR code tools are key. We’ll share 7 ways that you can improve your marketing campaigns using Trueqrcode’s QR code design tools and how to get the most out of their usage.
1. Use branded colors in your QR code design to make it pop
Color is a powerful tool for branding, instantly evoking emotion, personality, and recognition, leading to increased brand trust and therefore customer loyalty. When designing your customizable QR code, incorporating your brand’s color scheme is a must.
Pro tip💡Use high-contrast colors because they scan better. There are easy ways to incorporate them into your branding. Always do a test scan before and after your first physical print to ensure the colors, size, texture of whatever surface you print on, and location, make it convenient to scan.
By lacing signature colors into your QR code design, you transform it from a simple, functional tool into a recognizable part of your brand identity. It also looks more fun and gets people scanning!
2. Add your logo to the QR code
Including your logo in your customizable QR code is an effective way to increase brand recognition or create brand awareness for newer companies or professionals offering services. When people see a familiar logo, they instinctively associate it with credibility and consistency. A customizable QR code with your logo and branded colors creates a consistent visual experience across all marketing channels, no matter if you are using QR code marketing for flyers, posters, banners, billboards, and a multitude of interesting QR code use cases.
Effective tips include:
- Make sure your logo doesn’t cover the corners of the QR code or reduce contrast for optimal scanning.
- Use high-resolution versions of your logo to maintain clarity. You can reduce the size and keep the quality if you need to in seconds with free online tools.
- Test the QR code across multiple devices and conditions to confirm it scans properly before and after its final printing.
Learn how to make a QR code with a logo in this link!
3. Bring your code to life with unique shapes and patterns
One of the most powerful ways to make your customizable QR code stand out is by experimenting with Trueqrcode’s unique shapes and patterns. While traditional QR codes are uniform black and white squares, our cool tools enable creators to modify elements like dots and eye patterns, the shapes in the corners that help scanners detect the code. Customizing these shapes transforms your QR code into an interesting visual asset that immediately reflects your brand or personal style. It also distinguishes the code from others as not just another black and white mystery code that blends in with the rest.
You can play with the tools in Trueqrcode’s generator to adjust the shapes and patterns according to your liking. Does your company brand have primary colors, asymmetrical designs on marketing materials, or take a uniform approach? Are you an independent service worker with a creative personality who wants to change the look with every campaign, or you’re searching for your image? Either way, a customizable QR code is easy and fun to make and will always attract attention to your brand.
Pro tip💡Go beyond regular QR code branding by adjusting the color scheme according to holiday events and campaigns, adding your logo for brand recognition.
4. Add a frame with a call to action
Encourage your audience to scan with a simple message. People are more inclined to scan a QR code when they know exactly what they’re getting. Is there a discount, coupon, or offer involved? Are they looking for the link to their digital ticket for an event? Is there an intriguing PDF QR code with a white paper or other interesting PDF file too big to email? The frames allow the creator to write a short message that entices the audience to scan.
What is more, adding a longer message outside of the QR code frame wherever you print it will increase scans. Make your message exciting. Short but to the point, and always add content worth scanning.
5. Use dynamic QR codes for editability
One of the biggest advantages of using a dynamic QR code is flexibility, both in QR code design and function. Unlike static QR codes, which permanently encode your destination URL, dynamic QR codes allow you to edit the linked content without having to reprint them every time you make an update.
However, if you do want to reprint the code, you can easily edit the digital version of the dynamic QR code design, such as the colors, logo, or frame, before the next time you print it. This means future materials can have an updated design without creating a brand new code from scratch. This is great for seasonal campaigns that are similar to ones prior.
Brands often evolve their visual identity, adjusting color palettes, tones, or contrast for better visibility or a fresh appeal. With dynamic QR codes, your printed assets can evolve with your branding while maintaining the same QR code destination and analytics data.
In digital formats (like PDFs, social media graphics, or email campaigns), the benefits are even greater because you can instantly change the colors or design of your customizable QR code across platforms without disrupting existing links or user experiences.
6. Be careful printing and take the quiet zone into account
In addition to using high contrast colors in the QR code design, it should also contrast with the background of whatever surface you print it on, whether digital or physical. Always scan before and after printing to be sure the place and size are adequate.
What is more, take the quiet zone into account, which is the usually white space in between the edges of the QR code and its background. This space enables the scanner to distinguish the QR code from its background, allowing the scan to happen. The quiet space should be four times that of the little pixels (squares) inside of the code.
7. Test and optimize the QR code design
Before launching, always test your QR code across different devices, surfaces, and lighting conditions to make sure it scans reliably. Check that the contrast between the background and the QR pattern is strong enough, your logo doesn’t interfere with readability, and the size is appropriate for where it will be displayed (e.g., print vs. digital). A beautiful QR code is only successful if it functions flawlessly.
Run A/B tests to find the best color, size, and placement for your customizable QR codes. You’ll soon find out that the increased number of scans comes from brand recognition. This is proven in real time with QR code tracking in the Trueqrcode analytics dashboard. You’ll see that when you make scanning fun, your previous campaigns with traditional black and white squares didn’t receive as much engagement as with new QR code design tools and technology.
Turn every scan into a brand experience
Your QR code is a visual touchpoint that expresses your brand’s identity, creativity, and professionalism.
From incorporating your logo and color palette to experimenting with unique shapes, dynamic edits, and data-driven optimization, every QR code design option plays a role in how your audience experiences your brand. The more recognizable your QR code designs are, the more confident consumers feel about scanning and engaging with your content.
Try Trueqrcode’s QR code generator and play with the QR code design tools to experience how our simple system enables you to incorporate your brand’s identity into your codes to give your audience valuable content with reliable and safe scans every time.
