QR codes on Flyers

QR codes on Flyers
QR codes on Flyers

Over the past several decades, advertising and marketing techniques have evolved into extraordinary formats and media. One of the most alluring and practical ways to reach out to your consumers or target audience is by using QR codes on flyers. QR codes on flyers are a terrific way to increase the effectiveness of your print marketing campaigns since they may guide potential consumers to a marketing campaign, drive more foot traffic to your store, or  provide scan data to improve marketing campaigns. The general audience prefers a visual advertisement they can carry and utilize as necessary. Flyers are a good reminder for individuals to display in their homes and workplaces. However, after being scanned by the public, the majority of these flyers are discarded. Therefore, QR codes on flyers may be printed on these flyers to increase their value. Let’s analyze the facts.

Benefits of QR codes on Flyers

QR codes on flyers are the perfect tool for improving communication between businesses and clients, teachers and students, or medical staff and patients. Adding QR codes on flyers allows you to make printed multimedia content viewable on mobile devices. Keep reading for more information on how QR Codes on flyers might boost your business’s productivity.

Add a promotion

Are you starting a new gym in your neighborhood or opening a cafe soon? If yes, then your startup needs the right kind of promotion to attract a large number of customers. The best way to add a promotion about your new startup is by putting a QR code on your flyers. Instead of filling the flyers with information, how about adding a QR code that will take the customer to the homepage of your startup, where they can read more about it? You can also add event QR codes or coupon QR codes that will allow the customers to take advantage of discounts once they scan the codes or learn more about your startup. This way, you keep clients on the hook and improve your chances of gaining potential customers.

Connect offline (flyers) with online (QR codes)

One benefit of employing QR codes in marketing is they can hold as much data as you want. It is always beneficial for interested customers to learn more about your business. If important details are missing, many potential customers could wave goodbye. Fortunately, QR codes provide a digital element to your printed materials. Instead of limiting people to what you can print, include a QR code they can scan that will take them to a webpage where they can learn more.

Track the successes

Print media alone is not trackable. While you can make flyers and distribute them, you never truly know how many people will read them. In fact, you can’t even tell how many individuals participated in the campaign’s targeted activity! But with QR codes, you can keep a close eye on all of this information. Yes, tracking QR codes on flyers is simple. As a result, you can view the number of times your QR code was scanned. You can even see the number of scans in terms of geographical location, the browser they used while scanning, or even the device they used.

Add extra information

Is the goal of your campaign to increase sales of a certain commodity or service? A flyer should, therefore, have all the information pertaining to the product. The issue is that flyers only have minimal space to include all the information. Even then, interactive media like videos cannot be included. Therefore, a product QR code is a better alternative. It aids in the creation of a landing page for your product’s details on mobile devices. Images, text, video, files (documents), buttons, and a lot more can all be included. The landing page you created will be shown when the end user scans the QR code. Therefore, you have complete control over whatever information you choose to add or remove.

Connect with your audience

Utilizing QR codes on flyers effectively can enable you to develop the ideal combination of offline and internet marketing strategies. The ability to engage with one’s clients through many channels is essential for organizations nowadays. Additionally, all businesses now offer ways for potential customers to interact with them. If QR codes are utilized correctly on the flyers, this should be quite simple. So the next time you design flyers for your product or service, don’t forget to add a QR code. You will keep your current clients interested and future clients coming back for more by doing this.

How to create QR codes on flyers

Now that you’re aware of the benefits of adding QR codes on flyers, you must be wondering how to create a QR code for one. All you have to do is choose the correct code for the information about your advertisement. Select the message you wish to convey before adding a helpful QR code to your flyers: instructive, informative, or entertaining. Then just follow the steps below to create the QR codes on flyers you want.

Step 1: Go to Trueqrcode and fill in the URL you want to use for the QR Code on your flyers. Find a suitable QR code generator that makes it simple and fast to produce QR codes on flyers. With the QR code generator of Trueqrcode, you can generate and obtain QR Codes without providing any confidential information.

Step 2: Your unique QR code is generated immediately. Before generating the QR codes on flyers, use appropriate textures like pastels and contrasting colors to make the code scannable. Click “Generate” when you are satisfied with the QR code, and your QR code will be generated immediately.

Step 3: Save your QR code in your personal account. Once your QR code has been generated, immediately save it in your personal account. By doing this, you ensure that your QR code can’t be used by your competitors, and that you will have it for future use.

Step 4: Download your QR code in a .jpg file. You must download the QR code for later use once you’ve saved it. It’s advisable that you download your QR code as a .JPG file instead of one of the other accessible formats, like PNG, SVG, or EPS. 

Step 5: Use your downloaded QR code in your design. At this point, as the QR code for your flyers is ready, and it’s time to download your QR code in a .JPG file and use it on additional flyers in the future .

Step 6: In your account, you can keep track of how often the QR codes on flyers are scanned. You may modify your campaign in real-time as needed with the help of effective tracking of QR code scans. Integrate Google Analytics for a better understanding of your customers and visit the analytics dashboard to learn more about how your QR codes are doing.

QR codes on Flyers

Best Practices for QR codes on Flyers

It’s time to put your QR code to use now that you have it in your possession. Here are a few best practices for using QR codes on flyers.

Boost your event

Using an event QR code on flyers simplifies and streamlines event marketing and preparation. Event QR codes may be quickly shared online and are also great for print advertising. On your flyers, include event QR codes so that attendees may RSVP, view event details, share the event on social media, and even add it to their calendars. Your attendees can also scan your QR code to get important event details, including the name of the company or organizer, the name of the event, a description of the event, the date, and the time. As a result, QR codes on flyers will boost your event by offering the attendees at your event a thorough rundown of all venue features.

Guide tourists

One of the nation’s most intriguing sectors is travel and tourism. Additionally, you can make travel and tourism more participatory and interesting by using QR codes on flyers. You are well aware of how widespread QR code technology has become; it is utilized in several sectors and applications throughout the world. The tourism and travel sector is no exception to this pattern. QR codes are popular on many fronts, from marketing tourism services to giving visitors a better experience. You can easily check in, purchase tickets, or get information about the place you are visiting by utilizing QR codes in airports, trains, or metros.

Make flyers interesting for retailers

Do you want to host a pop-up party for your new collection in order to honor your regular customers and draw in possible new ones? If so, a sale can be a simple method to accomplish this, and it is difficult to resist one. In order to accomplish this, you must print a coupon QR code on each of your flyers. This will allow customers to easily save the deal to their mobile devices, share it with friends on social media, and redeem it at the event with a single scan.

Effective marketing for real estate agencies

In addition to providing customers with property details and a virtual tour, QR codes canassist real estate brokers in attracting more buyers and sellers. Using QR codes on flyers for real estate properties might help you swiftly attract buyers if you are in the property rental and selling industry. The greatest method to raise your profile in the real estate industry is to take advantage of this technology. QR codes are simple to create, adaptable, economical, and effective for marketing. As a result, QR codes on flyers can be used to promote client interaction, which can boost your real estate sales.

Hotels & resorts best practice

QR codes for the hospitality sector are a crucial addition to your customer care experience, whether they are used in resorts, spas, or hotels. Give customers staying at your establishments an eco-friendly alternative by adding QR codes to room service menus, reservation confirmations, key cards, and spa brochures. Providing comprehensive information on the least amount of paper or other marketing materials is a practical approach to using QR codes in the hospitality industry. In order to provide a positive experience for both guests and employees, QR codes should be placed in lobby areas, on QR key cards and receipts, and on room service menus.

Tips for adding QR codes on flyers

Save your QR code in your personal account

After completing the QR code design for your flyers, be sure to test it on various scanning applications before printing. A QR code on medium-sized items like flyers should be at least 2 cm by 2 cm in size (about 0.8 x 0.8 in). You can always decrease it from there; however, we don’t recommend it as it will render your code undetectable. Before continuing, you can scan a sample page at your selected print size.

Double-check if you print an active QR code

Before printing your brochure and after finishing the QR code design, be sure to test it on different scanning programs. On medium-sized products like brochures, a QR code should be at least 2 cm × 2 cm in size (about 0.8 in x 0.8 in). You can always adjust the size, but this is not advised because it would make your code invisible or even unnoticed. Additionally, you may scan a sample page at your preferred print size before moving on.

Save your flyer design

No need to be concerned if you want to conduct the same campaign in the future for a new event or print flyers for a promotion with the same QR code design. You can save all of your designs as templates using a QR code generator so you can use them again for future marketing initiatives.

Does the QR Code link to the correct URL?

Make sure your QR codes on flyers points to the right URL before releasing it to the public. You risk losing prospective customers if, after publishing the QR code, it doesn’t take the audience to the page you intended. It is thus advised that you confirm if the QR code connects to the proper URL or not.

Make the QR code stand out on your flyers

Your QR code must be prominently displayed on your flyers if you want to get an advantage over your rivals. You must draw the audience’s attention to it in order to do this. Your QR code can be enhanced with an elegant frame, an eye-catching color scheme, and even a message at the bottom.


Most frequent questions and answers

A QR code on a flyer can easily be scanned. Open the camera on your smartphone, aim it at the QR code, and then click the matching link that appears at the top of your screen to go to the target URL. Check the guide to choose the best QR code scanner app if you’re using a phone with an Android or iOS version of less than iOS 8 or 11.

Unfortunately, after they have been published, static QR codes cannot be changed or directed to a different URL. However, if you use a dynamic QR code, you can always change the information afterward.

Too-small QR codes frequently go undetected or are not scannable. Whenever printing on compact to medium-sized products, such as flyers. The minimum size for codes is 2 x 2 cm (around 0.8 x 0.8 in). If unsure, print the QR code larger.

If you use dynamic QR codes, their usage may be tracked, which means that once they are completed, records of their use can be tracked. This contains specifics like the scan’s location, its size, how many scans there were, when they happened, and the scanning device’s operating system.

You can put QR codes on flyers all by yourself. You just have to follow the steps above to create a QR code, and you’ll be good to go.

To place a QR code on a flyer, you first need a QR code, which you can create with our QR code generator. You can then download this QR code and place it in the design of your flyers. Depending on where and how you make a flyer, the last step differs. For example, it can be in a Design file or an online editor that some flyer printers offer.

There are many different options for placing a QR code on a flyer. The use of the QR on a flyer can depend on the end goal or design. We have made 4 different examples on this page. These can help you with inspiration. Scroll through this page to see the examples