QR codes on Brochures

QR codes on Brochures
QR codes on brochures

Reaching your audience using QR codes on brochures, posters, booklets, and other printed promotional materials is efficient and practical. Businesses frequently utilize tangible advertisements because they are simple to display at commercial properties or other areas and draw attention when positioned in a prominent spot. However, brochures often operate only as an instant reminder and then are frequently tossed in the trash. Traditional and antiquated brochures no longer serve most businesses, which is why QR codes are revolutionary. Using QR codes, you can add interactivity and engagement to printed products, while tracking data from QR codes allows marketing efforts to be measured. Let’s look at how including QR codes on your brochures can be beneficial.

How to Create a QR code on a Brochure

Select the appropriate code for your advertising-related information. To add useful QR codes on brochures, first choose the type of message you want to deliver—educational, informative, or amusing. Let’s learn how you can create a QR Code on your own.

Step 1: Go to Trueqrcode and fill in the URL you want to use for the QR Code on your brochure. Choose a QR code generator that makes it simple and quick to produce QR codes. You may make and utilize QR Codes without providing any personal information with the QR code generator for Brochures of Trueqrcode.

Step 2:
Your unique QR code is generated immediately. To make the code scannable, use suitable accents like pastels and contrasting colors. When you are pleased with the QR code, click “Generate”. Then you can check if the links are properly encoded on your smartphone.

Step 3: Save your QR code in your personal account. Once the QR code is generated you must save the QR code in your personal account for future use.

Step 4: Download your QR code as a .jpg file. Once you’ve saved the QR code, you need to download it for future use. In addition to the other formats available, such as PNG, SVG, or EPS, you must download your QR code in a .JPG file.

Step 5: Use your downloaded QR code in your Brochure design. Now that you’ve downloaded your QR code, you may print out your brochure and add the QR code to it.

Step 6: In your account, you can keep track of how often the QR code is scanned. Effective tracking of QR code scans enables you to adjust your campaign in real-time as necessary. For a deeper understanding of your audience, integrate Google Analytics. To learn more about how your QR codes are doing, visit the analytics dashboard.

QR codes on Brochures
QR codes on Brochures

Best Practices of QR codes on Brochures

Now that your QR code is prepared, it’s time you put it into  action. Here are a few common best practices for QR codes on brochures.

QR codes on Brochures for Your Event

If you have an event management company, you can include social media QR codes on brochures since it is challenging to provide all the details for all your social media sites on a brochure while still adhering to the rules of smart design. This way, you can advertise your social networks and promote events while increasing your number of followers.

Opening a New Gym or Local Retail Store

Putting a QR code on your gym brochure is a great idea if you’re a personal trainer who also produces a health and wellness podcast where you offer advice on diet, exercise, and how to achieve muscle mass. To provide people access to your fantastic, weekly advice, place a QR code next to your name and classes on all brochures.


Similarly, adding QR codes on brochures is essential if you have or want to build a store to draw in potential consumers and reward their loyalty. Customers can quickly save any deal directly to their mobile devices, share it with friends, and more thanks to the coupon QR code printed on all of your related store brochures.

QR codes on Brochures for Graphic Design Studios

Want to advertise your brand-new graphic design studio? Put a QR codes on brochures for your graphic design firm. People will learn about your studio’s fundamental information, such as its address, location, and contact details, as well as the range of graphic design classes offered, the costs, and entrance requirements by scanning the QR code.

Home Repair Business and QR codes on Brochures

If you are in the repair business then how would you make it easier for future clients to schedule and book your services? With a QR code on the brochure! With the help of a QR code on the brochure, you can provide potential clients with a list of maintenance offers and home repairs. Potential customers can reserve any services they require and select the open date that best fits them.

Additional Information for Your Product or Service

Are you going to launch a new product or start a new service? A QR code plays a great role in providing customers with additional information about a product/service. When making a significant purchase, such as leasing a home or purchasing a car, it is important to learn as much as you can about the item in question. As buyers, this facilitates decision-making and lessens the possibility of buyer’s regret. Customers can quickly discover more about your items by clicking on links in QR codes on brochures that take them to product pages and knowledge-base articles.

Tips for Adding QR codes on Brochures

Save your QR code in your personal account

When the QR code is created, add it to an existing folder or create a new one in your personal account where you can share it with your management and marketing teams. By saving your QR codes on brochures in your own account, you can prevent your rivals from using it to gain an advantage.

Double-check if you print an active QR code

Before printing your brochure and after finishing the QR code design, be sure to test it on different scanning programs. On medium-sized products like brochures, a QR code should be at least 2 cm × 2 cm in size (about 0.8 in x 0.8 in). You can always adjust the size, but this is not advised because it would make your code invisible or even unnoticed. Additionally, you may scan a sample page at your preferred print size before moving on and add your QR codes on brochures.

Save Your Brochure Design

Consider the following scenario: You want to publicize the introduction of a different item from the same series, or you’ve extended your departments to offer new services to your customers while maintaining the integrity of your design. You no longer need to worry about manually replicating an outdated QR code design, so don’t worry. You can save your designs as templates with a QR Code generator to use them again for future marketing initiatives.

Does the QR code link to the correct URL?

Before finally releasing your QR codes on brochures, ensure it links to the correct URL. If, after publishing the QR code, it doesn’t redirect the audience to the page you desired, it will be a loss for you and you might end up losing potential clients. So it’s better to check whether the QR code links to the correct URL first.

Make the QR code stand out on your brochure

If you want to get an edge over your competitors, your QR Code has to stand out on your brochure. For that, make it eye-catching for the audience. You can add a stylish frame around your QR Code, choose some vibrant colors, and even add a message at the bottom of the code.


Most frequent questions and answers

Open the built-in code scanner app or camera on your Android smartphone or tablet and place it above the QR code. Once the code is scanned, simply follow the on-screen prompts.

To improve the number of individuals scanning the brochure, QR codes on brochures should be positioned in the center. To prevent deformation that may otherwise make scanning difficult, do not position it on a fold or border region.

Yes! Using QR codes can generate more sales as it gives potential customers a chance to learn additional information about the particular product/service you offer. This often leads to increased sales.

Yes, a QR codes on brochures are a smart marketing tool as it can reach a number of potential customers and allow them to learn detailed information about the product/service you’re marketing.

If you want to improve your communication line with potential customers, increase your sales, and get an edge over your competitors, then you should place QR codes on brochures.