The move from traditional EAN barcodes to GS1 Digital Link QR codes is underway, and many retailers will require this 2D code format by 2027.
A GS1 Digital Link QR code becomes your product’s digital identity one scan for the retailer, one scan for the customer.
With Trueqrcode, you can convert your existing EANs and generate GS1 Digital Link codes in bulk. Once the QR code is printed on your packaging, you can update the linked content at any time, without changing the packaging again.
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A GS1 Digital Link Barcode QR Code is a GS1-supported 2D version of the traditional EAN/GTIN barcode. Unlike a standard EAN-13 barcode, this QR code can be scanned at the checkout and also link to additional digital content.
It still includes the required GTIN (Global Trade Item Number) for retail use, but it’s also a digital entry point for consumers. From nutritional info and product manuals to promotional videos and recycling instructions a single QR code brings everything together.
Want to learn more about GS1 Digital Link QR Code? Read our in-depth guide on what a Barcode QR Code really is.
With a GS1 Digital Link Barcode QR Code, your packaging becomes a smart digital touchpoint. While remaining compatible with retail systems, you also offer a richer customer experience and more marketing opportunities.
Not sure if switching to Barcode QR Codes is worth it? This article explains why more companies are making the move.
| Feature | EAN Barcode (1D) | GS1 Digital Link QR Code (2D) |
|---|---|---|
| Contains GTIN (EAN) | ✅ Yes | ✅ Yes |
| Scannable at Point of Sale | ✅ Yes | ✅ Yes |
| GS1 Standard Supported | ✅ Yes | ✅ Yes |
| Supports Multiple Links | ❌ No | ✅ Yes |
| Usable Online & Offline | ❌ No | ✅ Yes |
| Editable After Printing | ❌ No | ✅ Yes |
| Interactive for Customers | ❌ Limited | ✅ Full Experience |
Want to understand the full difference? Here’s how a Barcode QR Code replaces a traditional EAN without disrupting checkout systems while offering far more flexibility.
1
Choose the barcode QR code type in your account – Enter your product’s EAN (GTIN)
2
Add one or more links – e.g., product page, manual PDF, how-to video
3
Generate your Barcode QR Code
4
Download it in high resolution (SVG, PNG, or PDF)
5
Print on your product packaging, label, or digital listing – you can also edit the links at any time and access scan statistics.
QR code on a peanut butter jar:
Link to nutritional facts
Certified sustainability claims
Recipes using the product
QR code on shampoo packaging:
How-to-use video
Ingredient list and allergen info
Recycling instructions
QR code on speaker packaging:
Setup guide
Product registration
Warranty terms
QR on product image in Amazon:
Direct link to product page
Promo video
Review and feedback page
A Barcode QR Code works at the checkout just like a traditional barcode, but it also links to online content — making it perfect for both retail and digital use.
Unlike 1D barcodes, you can add multiple destinations such as product pages, manuals, videos, or promotional content — all accessible via a single scan.
Update links or content even after the QR code has been printed, without needing to change the code itself.
Fully supported by GS1, this smart 2D barcode meets global retail standards and prepares your business for the industry-wide shift to dynamic product identification.
You’re not alone. As this new GS1-supported 2D barcode technology replaces the traditional EAN barcode, many businesses are curious about how it works, what it offers, and how to implement it. Below, we’ve answered the most common questions to help you get started with confidence.
Yes, as long as the QR code contains a valid GTIN (according to GS1 guidelines), it will be compatible with supported POS systems.
Yes. If you generate a dynamic Barcode QR Code with Trueqrcode, you can update the links whenever needed.
Absolutely. You control the destination. Add HTTPS, password protection, or tracking as needed.
Yes. You’ll receive print-ready formats in high resolution.
Yes. Retailers worldwide — and GS1 itself — are transitioning toward 2D barcodes. This solution aligns with that shift.
No, any smartphone with a camera can scan the QR code. Most devices have built-in QR scanners.
