Barcode QR Code (GS1 Digital Link)

The classic 1D barcode is being replaced by a smarter alternative. With a Barcode QR Code — also known as a GS1 Digital Link — you can replace your EAN barcode with a 2D QR code that works in-store and online. Add multiple links behind a single code, such as your product page, instructions, reviews, or promotions. Fully GS1-supported and ready for the future of retail.

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Barcode QR code
Mark J
Mark J
United States
Finally a QR code that can replace barcodes without compromise. We’ve added these to all our new packaging and linked them to a landing page, promo video, and sustainability info. Easy to set up and edit when needed!
Susan K
Susan K
Netherlands
Used this for our Amazon and Bol.com products. One code for everything — GTIN, product page, and review link. And yes, it scans just fine at checkout.
Rajesh P
Rajesh P
India
This Barcode QR Code is a game changer. Our marketing team loves the flexibility, and our logistics department didn’t have to change anything because the GTIN stays intact. Win-win.
Ana S
Ana S
Brazil
Not only does it meet GS1 standards, but it’s also much more versatile than traditional barcodes. The only thing I’d improve is bulk import speed for high-volume SKUs.
Yuki H
Yuki H
Japan
I use these QR barcodes to link customers to our ingredients, tutorials, and discount coupons — right from the bottle. Our customer engagement metrics have improved significantly.
Maria G
Maria G
Spain
We needed a barcode alternative that worked across retail and our internal systems. This GS1-compliant QR code works seamlessly, and the tracking features are a big bonus.
Tom Z
Tom Z
Australia
Added these smart barcodes to all our speaker boxes. Customers can now scan for manuals, warranty activation, and YouTube setup videos. Extremely helpful for reducing support tickets.
Chloe L
Chloe L
France
We’re in the transition phase from 1D barcodes to 2D QR. This tool made it easy to start testing without disrupting our scanning systems. Love that it’s GS1-supported.
Omar R
Omar R
Egypt
These QR codes allow us to share recycling instructions and product origin details directly from packaging. It aligns perfectly with our transparency goals.
Tatiana M
Tatiana M
Russia
Using Barcode QR Codes gives us more control over product communication. We now adapt links seasonally without reprinting packaging. The Trueqrcode dashboard is clean and intuitive.

Excellent | 4.9 out of 5 from 623 reviews

What is a Barcode QR Code?

A Barcode QR Code is a GS1-supported 2D version of the traditional EAN/GTIN barcode. Unlike a standard EAN-13 barcode, this QR code can be scanned at the checkout and also link to additional digital content.

It still includes the required GTIN (Global Trade Item Number) for retail use, but it’s also a digital entry point for consumers. From nutritional info and product manuals to promotional videos and recycling instructions a single QR code brings everything together.

Want to learn more about Barcode QR Codes? Read our in-depth guide on what a Barcode QR Code really is.

Barcode QR Code

Why Switch to Barcode QR Codes?

With a Barcode QR Code, your packaging becomes a smart digital touchpoint. While remaining compatible with retail systems, you also offer a richer customer experience and more marketing opportunities.

  • One code for everything – Works in physical stores and online
  • Multi-link support – Link to product page, manual, video, reviews, and more
  • Fully editable – Update links anytime without reprinting the QR code
  • Increased customer engagement – Offer added value and digital interaction
  • GS1 Supported – Compliant with global standards for retail


Not sure if switching to Barcode QR Codes is worth it? This article explains why more companies are making the move.

Barcode QR Code

Barcode vs. Barcode QR Code

Feature EAN Barcode (1D) Barcode QR Code (2D)
Contains GTIN (EAN) ✅ Yes ✅ Yes
Scannable at Point of Sale ✅ Yes ✅ Yes
GS1 Standard Supported ✅ Yes ✅ Yes
Supports Multiple Links ❌ No ✅ Yes
Usable Online & Offline ❌ No ✅ Yes
Editable After Printing ❌ No ✅ Yes
Interactive for Customers ❌ Limited ✅ Full Experience

Want to understand the full difference? Here’s how a Barcode QR Code replaces a traditional EAN without disrupting checkout systems while offering far more flexibility.

Barcode vs QR Code

How It Works with Trueqrcode

1

Choose the barcode QR code type in your account – Enter your product’s EAN (GTIN)

2

Add one or more links – e.g., product page, manual PDF, how-to video

3

Generate your Barcode QR Code

4

Download it in high resolution (SVG, PNG, or PDF)

5

Print on your product packaging, label, or digital listing – you can also edit the links at any time and access scan statistics.

Barcode QR code

Real-Life Use Cases

Barcode QR Code
Food Products

QR code on a peanut butter jar:

  • Link to nutritional facts

  • Certified sustainability claims

  • Recipes using the product

Barcode QR Code
Cosmetics

QR code on shampoo packaging:

  • How-to-use video

  • Ingredient list and allergen info

  • Recycling instructions

Barcode QR Code
Electronics

QR code on speaker packaging:

  • Setup guide

  • Product registration

  • Warranty terms

Barcode QR Code
E-commerce

QR on product image in Amazon:

  • Direct link to product page

  • Promo video

  • Review and feedback page

4 Key Benefits of Barcode QR Codes

Engagement

One Code for Everything

A Barcode QR Code works at the checkout just like a traditional barcode, but it also links to online content — making it perfect for both retail and digital use.

Convenience

Multiple Links Behind One Code

Unlike 1D barcodes, you can add multiple destinations such as product pages, manuals, videos, or promotional content — all accessible via a single scan.

Versatility

Editable Anytime

Update links or content even after the QR code has been printed, without needing to change the code itself.

Analytics

GS1-Compliant & Future-Proof

Fully supported by GS1, this smart 2D barcode meets global retail standards and prepares your business for the industry-wide shift to dynamic product identification.

Need another QR Type?

Frequently Asked Questions

You’re not alone. As this new GS1-supported 2D barcode technology replaces the traditional EAN barcode, many businesses are curious about how it works, what it offers, and how to implement it. Below, we’ve answered the most common questions to help you get started with confidence.

Yes, as long as the QR code contains a valid GTIN (according to GS1 guidelines), it will be compatible with supported POS systems.

Yes. If you generate a dynamic Barcode QR Code with Trueqrcode, you can update the links whenever needed.

Absolutely. You control the destination. Add HTTPS, password protection, or tracking as needed.

Yes. You’ll receive print-ready formats in high resolution.

Yes. Retailers worldwide — and GS1 itself — are transitioning toward 2D barcodes. This solution aligns with that shift.

No, any smartphone with a camera can scan the QR code. Most devices have built-in QR scanners.