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Why Use a Multi-Link QR Code Instead of a Static One?

Introduction

QR codes have become a standard tool for connecting the physical world to the digital. From restaurant menus to packaging to business cards, scanning a code is now second nature for users. But not all QR codes are built the same.

Many people still rely on static QR codes, which link to a single, fixed URL that cannot be changed once printed. While these codes serve a purpose, they come with significant limitations. A more modern and versatile option is the Multi-Link QR code, which opens a landing page that contains multiple links you define and can update any time.

In this article, we will explain the key differences between static and Multi-Link QR codes and why the Multi-Link version is a smarter, more future-proof choice for businesses, creators, and marketers.

  • Picture of Danny Danny
  • July 7, 2025

What Is a Multi-Link QR Code?

A Multi-Link QR code is a dynamic code that sends users to a customizable landing page. On that page, you can display multiple clickable links to your website, social media, product pages, contact form, downloads, or any other digital destinations.

The major difference is that you can edit the landing page at any time, even after the QR code is printed or distributed. It is also designed to improve the user experience by offering choice and showing all relevant content in one place.

Users Spend More Time Exploring When Given Multiple Options
Studies show that users presented with a menu of relevant links are more likely to interact with more than one. A Multi-Link QR code can increase overall engagement by offering a choose-your-own-adventure experience.

What Is a Static QR Code?

A static QR code is a fixed, uneditable QR code. Once it’s created and printed, the URL or destination it contains can no longer be changed. Whatever link is embedded in the code will always be the destination, and there’s no way to track usage or modify it afterward.

For simple one-time use cases, this might be fine. Examples include a printed PDF menu, a flyer promoting a single event, or a one-off link to a form. However, in most business and marketing contexts, these limitations can quickly become a problem.

Static vs Dynamic QR code

Why Multi-Link QR Codes Are Better Than Static Ones

Let’s break down the reasons why a Multi-Link QR code is the superior option.

1. You Can Share More Than One Link

With a static QR code, you are limited to only one destination. But what if you want to promote your business website, Instagram profile, and a download link at the same time? With a Multi-Link QR code, you can do that easily. You give your audience options, and they decide what interests them most.

This is especially powerful for product packaging, posters, or business cards where you may want to direct users to several digital touchpoints.

2. It’s Editable Anytime

One of the biggest frustrations with static QR codes is that they are permanent. If you ever change your website, take down a video, or want to promote something new, the old QR code becomes useless. You would need to reprint every physical item that contains it.

Multi-Link QR codes solve this by being fully dynamic. You can log in to your dashboard and change your links instantly. No new QR code is required, and your printed materials stay valid forever.

3. It Provides a Better User Experience

With a Multi-Link QR code, users don’t get sent directly to a single destination. Instead, they land on a clean, well-designed interface that shows multiple clearly labeled links. It feels more professional and helps users quickly find what they are looking for.

Rather than feeling pushed to a single page, they get to choose their next step, which increases the chances of engagement and reduces drop-off rates.

4. It Reduces Clutter in Your Design

Instead of trying to fit multiple QR codes on one printed piece, a Multi-Link QR code lets you use one simple graphic. This makes your design cleaner and more modern, while still giving users access to a variety of resources.

It’s especially helpful on business cards, brochures, packaging, signage, and event materials where space is limited.

5. You Can Track Performance

Static QR codes give you no insight into how they are used. You can’t see how many scans happened, where they happened, or what users did afterward. You are flying blind.

With Multi-Link QR codes, platforms like Trueqrcode offer detailed analytics, so you can track scan counts, click rates per link, locations, devices, and times. This helps you make smarter marketing decisions based on real data.

Feature Static QR Code Multi-Link QR Code
Number of Destinations 1 Unlimited
Editable After Printing No Yes
Landing Page Included No Yes
Visual Branding Limited Full control
Performance Tracking No Yes
Ideal For One-time links Ongoing campaigns

When Is It Still Okay to Use a Static QR Code?

While Multi-Link QR codes offer more flexibility, there are still a few situations where a static QR code might make sense. For example:

  • Temporary use (one-day event)
  • Very simple documents (e.g., one menu)
  • No intention to change the link later
  • No need for analytics or performance tracking

However, for almost every business scenario beyond that, a Multi-Link QR code is a more strategic, future-proof choice.

Multi-Link QR Codes Extend the Life of Your Printed Materials
Because you can update the links behind your QR code anytime, your printed materials stay relevant for years. Businesses have used the same code on posters for multiple campaigns just by changing the link content behind the scenes.

When to Switch to Multi-Link

If any of the following apply, it’s time to upgrade to Multi-Link:

  • You want to keep your printed QR code valid long-term
  • You plan to promote more than one resource at a time
  • You want the freedom to update links without reprinting
  • You want insights on performance and engagement
  • You want your landing page to match your brand style

With Trueqrcode, switching is simple. You can create a free account, customize your links, and download a dynamic QR code in minutes.

Final Thoughts

QR codes are not just technical tools anymore — they are part of your customer experience. Static QR codes served their purpose in the past, but modern demands require more flexibility, better presentation, and smarter control.

Multi-Link QR codes are the next step in QR evolution, helping you connect more effectively with your audience. They make your content easier to access, easier to manage, and more engaging — all while saving time and printing costs.

Ready to make the switch?

👉 Try Trueqrcode’s Multi-Link QR Code Generator

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What is a Multi-Link QR code and how does it work
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