What is a multi-link QR code?
It is a QR code for multiple links that directs users to a QR code landing page with URL options instead of being directed to a website or PDF directly.
You can include anything relevant to your business, such as social media channels with their respective logos, a PDF file too big to email, recipes, allergen information, tutorials, maps, photo galleries of work, product instruction manuals, origin stories for products, etc.
How do multi-link QR codes work?
This versatile QR code organizes all of your content in one link tree type of format, then your audience has the option of choosing what they want to engage with.
Trueqrcode’s multi-link QR codes include an analytics dashboard where you can see how many clicks were given per link. Then you can track them in your analytics dashboard.
The benefits of tracking a multi-link QR code
QR code tracking is fantastic for marketers and other entrepreneurs to be able to adjust their campaigns. Since you can see how many clicks were given per link, you can then check the analytics of those external sources to see how many of those users actually went further. Did they check out your calendar but not book an appointment? Did they view your Instagram but not follow?
Depending on your goals, the benefits of using a QR code generator with analytics will vary, but it will always be insightful and advantageous. You can view time, date, amount, and place of QR code scans, then see the clicks per link from there.
Tracking clicks per link improves QR code marketing campaigns
QR code marketing campaigns thrive with A/B testing over time. Giving your campaigns patience, you can see what works best for your audience and adjust accordingly, since these are dynamic QR codes, therefore, editable on the backend without reprinting.
This type of analysis helps marketers understand user behavior and preferences so they can optimize campaigns and improve conversions.
Examples of how to use click-per-link data measure performance
Depending on your industry and objectives, the use cases for this feature will vary. Here are just a few intentional ways businesses can benefit from tracking clicks per link.
QR codes on windows are a great idea for a modern, professional look and a digital marketing tool in one. Let’s say you’re a hair stylist trying to attract new clients. Add a short but concise CTA to your QR code window display. Don’t forget to add a QR code logo for brand recognition. When the landing page opens up, you can create links for your Instagram account with pictures and videos of the work you’ve done, add a booking calendar to mitigate interruptions with phone calls throughout the day, add a link to your website to share the content that is there, and even a page with events, tutorials, or anything else you or your salon has to offer. Measuring your click-per-link data here will give you insight into how many people are interested in seeing your work vs. booking an appointment with you.
You can also consider adding a vCard QR Code to business cards and flyers, which auto-populates contact information into the scanner’s phone.
Tracking clicks per link is also useful for concerts, art shows, networking conferences, and more. Using QR codes for events is the best way to streamline a lot of information into one place and send it directly to users’ mobile phones. If you’re a band playing a show that night, QR codes for musicians are perfect because they don’t carry business cards but have a lot to offer. Add a multi-link QR code to your posters, flyers, and banners with links to your social media sites, Spotify page, YouTube channel, schedule of events at bars and venues in different towns, links to ticket sales, and much more! Seeing how many clicks per link you got during the next week will show you how many people are interested in your music and might be coming to your next show.
Having a multi-link QR code will also give you more exposure. Customize QR codes according to your style and improve band awareness.
QR codes for retailers can go far with multi-link analytics. They can add eco-certifications, origin stories, links to ecommerce sites where customers can sign up for repeat buys, loyalty rewards pages, discounts, surveys about recent purchases, and more. Marketing teams for large retailers can analyze the clicks per link, making it clear what kind of information is most relevant to consumers and what they are expecting in the future.
Tips for tracking clicks per link
You may consider using UTM parameters for Google Analytics. You can view that more in depth in our QR code tracking article, and even more in depth in GA itself. To sum it up, you’ll use these parameters in URLs to see where the flow of traffic is coming from. So in the GA dashboard of your company website, you should see something that states how many users came from a link in your QR code. Trueqrcode analytics just tells you they clicked on that link.
It’s okay if you choose to only use the Trueqrcode analytics. It’s automatically done for you in real-time. (GA can take a day or two to update). Not everyone without a marketing department wants to go that far. What’s great about various analytics is that you can go as far as you want without stressing yourself out or paying analysts and IT departments. Do what’s best for you.
Give your campaigns some time. Maybe sixty people didn’t walk by your window on a Monday, but they will on Saturday and scan your code. If it’s never scanning, that’s something to take into account as well. Is your QR code design scannable, of proper size, and have contrasted colors? New questions will arise as you move forward. Part of the journey is figuring out what routes to take. Over time, you will see what links are more useful to your audience and what needs improvement.
Keep content relevant. Don’t bombard your audience with a ton of links just because you can. Overcrowded QR code landing pages are overwhelming. It should be a funnel to external pages that carry more information. Make sure your linked content is up-to-date and interesting.
Use a short, compelling CTA. You may highlight a discount, event calendar, contact information for a booking page, ticket purchases, etc. You don’t have to describe every link that’s available in the CTA. It may say, “Book your appointment online,” or “Follow our Spotify account,” or “Purchase tickets now.” People will see the rest when they scan and open the landing page.
Mobile-optimize all of your content. People are scanning QR codes on cell phones. If your content only looks good on a computer, the pages are all sideways, and you can’t open the pages you need for bookings and purchases, people get restless and move on, making you lose sales.
Final thoughts about clicks per link for multi-link QR codes
Trueqrcode’s analytics dashboard is easy to use, analyzes scans and clicks in real-time, and the only thing you need to do is get your own questions answered. It’s simple and adds serious value to complicated unknowns. Why not know? Try our QR code generator today and start making multi-link QR codes that offer value to you and your audience. It’s fun, fast, and well worth the effort!
