QR codes on Newspapers or Magazines
Despite popular belief that print media is declining, many people still habitually read newspapers and magazines to stay updated with news, entertain themselves, and keep up with the latest trends. Moreover, magazine and newspaper brands are also finding new ways to revolutionize their approach to engage more readers. Recently, they have started using QR codes in newspapers and magazines, especially for the entertainment and advertising section.
Benefits of QR codes on Newspapers or Magazines
With QR codes, newspapers, and magazine brands can cooperate with vloggers and bloggers to promote new products with only a scan, allowing readers to shop for the specific item while avoiding lengthy lines or watching video footage from a covered article or shoot without having to search for it.
Connect Offline with Online
Using QR codes in newspapers and magazines is an excellent way to help offline readers access more online information. For example, if you want to mention the author or the context of some article and need more space, you can easily use a QR code to hyperlink that information, taking the reader from print to digital media in just one scan. QR codes make it very convenient for people to access additional information and directly contact the author or the publisher.
Add Extra Information Without Using Much Space
Authors often find it challenging to convey all the information within the allotted space in a newspaper or magazine. What should be done? Should they cut it short? No; instead they can give a brief context and then provide a QR code in the newspaper or magazine, so readers can access the remaining section digitally.
Add Advertisement to Your Newspaper or Magazine Using QR codes
QR codes are a great way to advertise a new product or service in a newspaper or magazine. With a simple code and a relevant target URL, you do much more for your readers by digitally providing them with all the necessary information. You can mention upcoming products, discounts, giveaways, coupons, or festive offers and attract newer customers. This is a hassle-free way of promoting and launching your product without spending loads of money on printing the entire thing in the newspaper or magazine.
Change the QR Link Whenever You Want
Because they are flexible, QR codes can be made as you choose. QR codes can be branded with edge patterns, company colors, a logo, image, and customizable scaling for your newspaper or magazine article. Custom frames are also available with a CTA (call to action). Additionally, any QR code solution, like the QR link, can be changed. Therefore, you may design QR codes to reflect your brand even before your audience interacts with them, regardless of why you use them.
Track and Analyze the Number of Scans
You can easily keep track of how many times a QR code has been scanned in newspapers or magazines. Trueqrcode offers real-time data on total and unique scans, scans by location, operating system, and time scanned. You can incorporate Google Analytics and assess the precise performance of your campaign to advance the process.
How to Create a QR code on a Newspaper or Magazine
Now that you know the numerous benefits, you must be ready to create a QR code for your business in a newspaper or magazine. Now is the time to design it using to a reliable qr code-generating platform like Trueqrcode. Follow the steps below to generate your newspaper/magazine QR code without any hassle.
Step 1: Go to Trueqrcode and fill in the URL you want to use for your QR code in your newspapers or magazines. – Go to the Trueqrcode website and create your QR code in just a few clicks. Choose the target URL you want to link your QR code with and add it to your code. You don’t need to provide any other confidential information.
Step 2: Your unique QR code is generated immediately. – Once you have decided on the target URL, design, color, frame, etc., for your newspaper/magazine QR code, it is time to ensure it can be easily scanned . Once you are satisfied with the QR code, click on “Generate” to get a working QR code within seconds. This code can be printed anywhere in the newspaper or magazine, per your requirements.
Step 3: Save your QR code in your personal account. -After creating your newspaper/magazine QR code, save and manage it from your account. Using your personal account ensures your QR code is safe and does not result in data leaks. Moreover, it would help if you always use a guest network rather than your private network whenever visitors scan the QR code.
Step 4: Download your QR code in a .jpg file. – After storing the QR code in your personal account, you can download it for future use. You should download your newspaper or magazine QR code as a .jpg rather than one of the other open-source file formats.
Step 5: Use your downloaded QR code in your newspaper or magazine design. – Once you have downloaded the .jpg format of your newspaper/magazine QR code, it is ready to be used and shared with people for scanning. Ensure that it leads the users to the intended URL only.
Step 6: In your account, you can keep track of how often the QR code is scanned. -Your newspaper/magazine QR code is ready to be printed and shared with people for scanning. As the QR code is linked to your personal account, you can easily keep track of the number and location of QR code scans.
Best Practices of QR codes on Newspapers or Magazines
To make the most out of strategically placing QR codes in newspapers and magazines, there are a few things you can do. Have a look at some of the ideas mentioned below to ensure the maximum number of people are interacting with your newspaper/magazine QR code.
Add a Video QR code to Your Newspaper or Magazine
Video QR codes are incredibly beneficial when uploading videos, clips, etc., in your newspaper or magazine. This mobile-friendly method of new-age video marketing is beneficial for print media. Video QR codes streamline the timeline of users having to search and watch your videos. They can scan it from the newspaper/magazine and directly land on the intended webpage where the video is uploaded.
Add a Coupon Code to QR codes on Newspapers or Magazines
QR coupon codes are primarily used to offer coupons digitally on a mobile-friendly website. Adding a discount coupon or any coupon to your magazine/newspaper QR code allows you to share your coupons as a compelling CTA (call to action) that directly sends the customers to your intended coupon. These codes can display anything you want, like sales badges, business descriptions, the validity of the offer, and conditions for redemption.
Link to Your Socials with a QR code
Linking your social media with a newspaper/magazine QR code has many benefits. This allows a broader audience to engage with your social media profile and follow your ideas. Moreover, it promotes all your social profiles, like your company’s page, increasing your followers.
Use a Registration QR code in a Magazine or Newspaper
Registration QR codes help people register easily for any event. Printing registration QR codes in magazines and newspapers increases your chances of more people registering for the event. Additionally , it brings more readers on board with your digital plans as they come across this QR code while going through a magazine or newspaper.
Share a Playlist via a QR code
With the QR code technology, sharing a QR code connected to a Spotify URL or any other music streaming application or service has become possible. People are directly connected to the playlist or a particular song when this QR code is scanned. This is beneficial if you are an upcoming musician trying to spread the word about your music.
Tips for Adding QR codes to Newspapers or Magazines
Here are some tips for adding a QR code to your Newspaper or Magazine. These tips are useful for all QR codes in general and will ensure they work without any hassle.
Manage Your QR codes in Your Personal Account
This is the best way to guarantee your QR code is secure and does not cause data breaches. You should save and manage the QR code from your account using a trustworthy qr code generator, such as Trueqrcode, to create the necessary newspaper or magazine QR code. Additionally, confirm that when read by visitors, your QR code uses a guest network rather than your principal network.
Make Sure Your QR code is Active
Once you generate a newspaper/magazine QR code, make sure it is working. If your customers scan it and are not directed anywhere, it creates a negative impact on your clientele. Moreover, it should be linked to the relevant and intended URL.
Make Sure Your QR code is Scannable
Choose only functional designs, colors, and patterns to ensure your newspaper/magazine QR code is scannable. Make it simple and precise so customers can easily use a camera/Google Lens to scan it. Do not stuff the QR code with unnecessary elements, negatively impacting its functionality.
Ensure the QR code Links to the Correct URL
You should ensure your newspaper/magazine QR code is linked to the correct URL with a simple test run. If customers end up on a webpage that you do not intend, it will affect their interaction with your website/products in the future. Ensuring that it takes them to the correct page will also ensure they return.
Use the QR code in Your Own Style and Colors
While ensuring your newspaper/magazine QR code is scannable, you can still experiment with its look. You can choose the design, color, frames, and texture you like.
FAQ
Most frequent questions and answers
How can people scan QR codes in newspapers or magazines?
QR codes are very convenient because they can be scanned using a simple mobile phone camera. You can point the camera at the QR code printed in newspapers or magazines, and you will be directed to the intended URL. If your phone camera does not work, try scanning with Google Lens.
What is the perfect place to put the QR code?
Use your imagination when placing QR codes on anything that your target audience will come into contact with. Put one of your promotional products on the back of your cash register, menus, brochures, t-shirts, business cards, banners, books, magazines, coffee cups, napkins, posters, social networking sites, and any other items you want to advertise on.
Will my QR code generate more sales?
QR codes are one of the most recent elements of sales promotion. They are helpful as they significantly increase your products/services’ accessibility. For a better result, you can directly link the QR code to your product page so users are directed to a page where they can see the product specifications and make the purchase.
Are QR codes in newspapers or magazines good marketing?
QR codes are a great way to market your product. Many brands invest in printing QR codes in newspapers and magazines to make their promotions more effective and engage more customers. Printing QR codes in magazines or newspapers also help in bridging the gap between offline and online marketing and enhancing the customer base.
Why should I place a QR code on a newspaper?
Printing QR codes in magazines and newspapers is the newest way to utilize print media in bridging the gap between offline and online marketing. With developments in e-portals, mobile phones, and the internet, it has become very convenient for people to use their devices to scan such codes and access the linked information via their smartphones. Printing QR codes on newspapers will make readers scan them out of curiosity and interest, engaging more customers for your business. It will also drive more sales and marketing and increase customer loyalty.